Tip Sheet: Hide report tips
Use this report to see what proportion of visits to your web site are of long duration or of short duration. If you feel like too many are of short duration, then you may want to update or add to your web site's content.
If the last request of a visit is logged with the same time as the first request of the visit, then the visit is counted in the "0 minutes" category. The most common reason for this is when visitors load your home page and all associated files (such as images) within one second, and then go no further in your web site.
Since this report tracks page views but not requests for other types of content, it is possible to get unexpected numbers. For example, for visits with a duration of 0 minutes, most web sites will have more visits than page views. This is because there will be visits consisting of only one request, where the visitor requested something other than a page (such as an image). That would count as one visit but no page views. All of these non-page visits will inflate the visits count. Most of the other visit durations will have more page views than visits, however, since most visits consist of multiple page views.
This report tracks all visits, including visits from search engines, network monitors, and other types of user agents. If your web site availability is monitored by a service which requests a file every few minutes, those requests will be seen as one long visit, which will be counted in the "30+ minutes" category.
Duration of Visit: The duration of a visit, in minutes.
Visits: The total number of visits to your web site of the given duration. Each visit is counted separately, including multiple visits by the same visitor.
Page Views: The total number of pages viewed during all visits of the given duration. Each page view is counted separately, including duplicate views by the same visitor.